I lead design teams that shape product direction.

I pay attention to the things between the things, like whether people on a team feel heard, how groups work together (or don't), and where the seams start to show in the product. I notice when people say they agree but don't, and I ask the questions that bring it into the open. I help the team pick a finish line and work back from it. Context splinters a little every day, and I notice where and bring everyone back to the same page.

My favorite part of the job is working things out with my design team. Pairing on a problem, debating designs in Figma, shipping a prototype to see if an idea holds up (and sometimes finding out it doesn't), building Claude skills together, figuring out how to tell the story so stakeholders buy in. Once we set a direction, I trust the team to shape how we get there. I judge the quality of our work by what we made better or easier for customers.

Most recently

Director of Product Design, Gusto

Core Experiences, the team that makes Gusto feel like one product

Before that

Senior Product Design Manager, Etsy

The tools sellers use to manage and fulfill orders

Along the way

Teachers Pay Teachers, Warner Bros Digital, Quartet Health, Tigerspike, Joule, Alexander Interactive, Ciber

Oh, hello

LinkedIn

Resume

Recently

Fall in NYC, pulling the sweaters out!Taking a class on short story writing.Building out my first iOS app.Building this site with Claude Code.Making ceramics when screens get old.Deep in the Dungeon Crawler Carl audiobooks.Practicing pixel art with Procreate and YouTube tutorials.

Reading

AI Evals: A Hands-On Guide for Product Teams

Teresa Torres on evals as a discovery habit

Don't be a meat proxy

Niklas Gruhn on reading AI output before you pass it along

Speaking & projects

Leading with Radical Softness 2023

Connecting Candidates to your Culture 2023

Design vs. Data 2019

Hackathon winner, NYC ACS 2016

Doodads

Cee

Ceramics

My first iOS app

StoryGraph

Don't click this

Writing

Yours in radical softness,

Jess